Can a football team backed by Bitcoin (BTC) really raise up a town? In the latest Cointelegraph Documentary, reporter Joe Hall investigates the impact of a Bitcoin football club, Real Bedford, on the small commuter town of Bedford in the United Kingdom.
Peter McCormack, the renowned host of the “What Bitcoin Did” podcast, bought Real Bedford FC in 2021 during the peak of the Bitcoin bull run.
While many questioned his decision, McCormack saw an opportunity to revive a football club and promote Bitcoin adoption in his hometown. Two years later, Real Bedford has gained promotion, secured significant sponsorships, and attracted a legion of local and international fans.
As the video demonstrates, the club’s bright orange jerseys proudly display the Bitcoin logo, symbolizing its close association with the world’s largest digital currency. Before each game, Bitcoin meet-ups are organized, and influential figures from the Bitcoin world are invited to attend.
Naturally, the manager’s unconventional approach has sparked curiosity and criticism alike, with some locals skeptical of the Bitcoin branding and its implications. Hall asks locals in street interviews and pitchside conversations just how much influence the club has had on the town. Some are familiar with the Bitcoin takeover, others had never heard of McCormack, while the overarching sentiment was negative.
McCormack, however, aims to dispel misunderstandings and facilitate greater Bitcoin adoption through the football club. Rather than forcing the currency on the town’s residents, he believes in using the team as a Trojan horse to introduce them to Bitcoin gradually. The Real Bedford website even features a statement titled “Why you shouldn’t buy Bitcoin,” emphasizing the importance of education and responsible investment.
The Trojan football ☠️ pic.twitter.com/fh77fufvcx
— Peter McCormack☠️ (@PeterMcCormack) April 11, 2023
While Real Bedford remains a Bitcoin-only club, McCormack acknowledges the allure of other cryptocurrencies and crypto-related projects:
“If I did a shitcoin, I could raise a billion and I would get this club in the Premier League in nine years because you have the money to do it. I could build a £200 million stadium if I did a shit coin. It’s really tempting.”
Nonetheless, McCormack is committed to Bitcoin’s principles. He is convinced that through hard work, and the support of the Bitcoin community, Real Bedford could reach the Premier League in the 2030s.
Featuring interviews with Jeff Booth, Ben Arc, fans, and locals, The Real Bedford documentary will shed light on the Real Bedford story, showcasing the transformative power of Bitcoin in sports and local communities.
While the United Kingdom warms up to Central Bank Digital Currencies–despite the Bitcoin community’s best wishes–Bitcoin could lose a foothold in the country. In such an environment, Real Bedford is increasingly a beacon for Bitcoin adoption in the United Kingdom.
Related: Bitcoin soccer club Real Bedford FC wins the league
Overall, and to pinch Barcelona’s motto, Real Bedford is “mes que un club”, or “more than a club.” It’s a symbol of resilience, rebellion, and a real-world example of Bitcoin’s ability to raise up areas.
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